Valia 01


Valia – Mobile App

Work for the private pension segment – Developed by Accenture.

I’ve been envolved at the discover and describe phases on design thinking sessions during the app development project. We were able to apply design thinking dynamics to the target audience in Rio de Janeiro and Minas Gerais.

We conducted a round of interviews and also workshops with users applying the persona canvas and the value proposition canvas so that we could clearly define the audience as well as have a better understanding of their needs.

The app is available on the app store.